March 2014 Posts

“Of all hazards, fear is the worst” – Sam Snead

First and foremost, I love this Sam Snead quote. It speaks volumes to the thought process of golfers who love taking on a difficult shot.  I’m getting flashbacks of Tiger Woods hitting a 6 iron 216 yards, over water, on the 18th hole, to a tucked pin at the 2000 Canadian Open.  Phil Mickelson is another guy who can make a movie with highlights of shots he’s pulled off with no regard for the difficulty, or hazards looming.


However, lets think outside the box for a second…


Golf is hard,  and fear sucks. I think those are two things everyone can agree on.  That is a deadly combo though, especially for the golf industry, because there are SO many people who don’t play golf simply due to the fear of playing poorly their first time.  Well, lets not sugarcoat things, a beginner golfer, is always going to be a bad golfer.  However, that isn’t a bad thing! People shouldn’t see the steep learning curve as daunting; they should simply find others who are at the same point in their golfing careers, so that every round is a comfortable experience.


That’s our mission. Allow golfers of all skill levels, ages, and walks of life, to find their ideal golfing experience every round – with the golfers they want to play with – at courses in their price range – during times that are convenient for everyone.


Creating an ideal golfing experience, betters golf, grows the game, and attracts new people to the sport who are not considered part of the golf community today. I’m no genius, but to me, and our team, that ripple effect makes a whole lot of sense.

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The Birth of GolfMatch

The golf industry is at a crossroads right now as participation has steadily declined in recent years. Many organizations throughout the golf industry have tried to solve the problem by focusing on the reasons as to what the problem is, and furthermore, how to solve this deilemma. Is golf too expensive? Is it too much of a time commitment? Is it simply too difficult of a sport?

We at GolfMatch have a different take on the problem at hand, and have made it our mission to solve it.  A round of golf is only as enjoyable as the experience itself.  However, there is far too much randomness in the way golf is approached today to ensure that each round is the experience you are looking for.

Quick example: 2 excited golfers arrive at the course, and just like the vast majority of foursomes, are randomly paired together. Golfer #1 is a beginner just learning the sport looking for a friendly game, and golfer #2 is an avid golfer looking for a competitive match.  All of a sudden excitement turns to nervousness for the beginner, and frustration for the avid golfer. This randomness has now lead to a terrible golfing experience for everyone involved, which is incredibly unfortunate, but easily solvable.

There are a variety of social platforms available for our use in virtually every facet of life, so it only makes sense that golf, a sport that prides itself on the social nature of it, would have a product designed specifically for golfers.

That is where we come in. GolfMatch is a tech driven growth of the game initiative that seamlessly matches like-minded golfers at the courses they wish to play.  By focusing of the golfing experience we not only hope to grow participation in golf, but furthermore, better the game as a whole.

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