First and foremost, I love this Sam Snead quote. It speaks volumes to the thought process of golfers who love taking on a difficult shot. I’m getting flashbacks of Tiger Woods hitting a 6 iron 216 yards, over water, on the 18th hole, to a tucked pin at the 2000 Canadian Open. Phil Mickelson is another guy who can make a movie with highlights of shots he’s pulled off with no regard for the difficulty, or hazards looming.
However, lets think outside the box for a second…
Golf is hard, and fear sucks. I think those are two things everyone can agree on. That is a deadly combo though, especially for the golf industry, because there are SO many people who don’t play golf simply due to the fear of playing poorly their first time. Well, lets not sugarcoat things, a beginner golfer, is always going to be a bad golfer. However, that isn’t a bad thing! People shouldn’t see the steep learning curve as daunting; they should simply find others who are at the same point in their golfing careers, so that every round is a comfortable experience.
That’s our mission. Allow golfers of all skill levels, ages, and walks of life, to find their ideal golfing experience every round - with the golfers they want to play with – at courses in their price range - during times that are convenient for everyone.
Creating an ideal golfing experience, betters golf, grows the game, and attracts new people to the sport who are not considered part of the golf community today. I’m no genius, but to me, and our team, that ripple effect makes a whole lot of sense.
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