First and foremost, I completely understand that many of my blogs regarding GolfMatch are very unconventional. I wrote “The Naked Truth About GolfMatch” and our “New Years Resolutions” to give you a very real look into our mindset behind the venture. I hate how so many companies operate in a robotic fashion using standard templates to determine what they will write about and how they will present it. In my mind, in order to succeed you need to relate to your audience, listen to your early adopters, and take a risk by exposing your thoughts.

That being said, our vows for 2015 are as follows:

Put the VAST majority of our recent round of funding into product development

Our product is everything to us. We are a technology company aimed at helping golfers organize their golfing experiencing, while allowing them to share those experiences with a relevant golfing community.

We just hired SWARM NYC to do a complete redesign of our product, streamline the user experience, and build a new feature set that will allow you to share your rounds with your golfing buddies in a very unique way.  95% of my buddies on Instagram, Twitter, and Facebook don’t care about the golf content I post – and that stinks! We are aiming to change that in a way that will help golfers engage with each other while allowing them to share relatablecontent to a passionate golfing audience.

Work harder than anyone around us to grow the game of golf

This is my life. I live, breathe, eat, sleep, and think golf.  From a high level overview, golf is struggling with participation numbers and increasing course closure rates. However, the biggest problem the industry faces is the lack of innovation. Industries need innovation to adapt to changing times and their consumer’s needs. Without innovation you don’t attract new customers, while losing a % of current users.  My 5-year plan is to grow the game of golf and be the go-to product that golfers use to approach their rounds and share their content – anything short of that is a failure in my mind.

Giveaway a TON of cool golf stuff

Our Instagram page has been a great way for us to connect with golfers on a daily basis. We have given away drivers, putters, and autographed gear, to name a few. We are about to start our weekly giveaway plan to constantly give golfers cool stuff…for free! Each contest will be different, so stay tuned for details, but what we do know for certain is that people love free stuff. We aim to please.

On that note, please email me directly [email protected] as I would love to hear your thoughts on how to better GolfMatch!